: By taking strong stances, you attract high-quality customers who brag about buying from you while repelling those who aren't a fit.
: Settle emphasizes doing your "trolling" on your own controlled platforms (like an email list or private blog) rather than public social media, where you risk giving a troll access to your audience. Key Rules and Strategies Ben Settle Copy Troll pdf
is a marketing book by Ben Settle that explores "troll marketing" as a strategy to build authority, polarize audiences, and drive sales. Unlike standard online trolling, Settle's method is a calculated business tactic designed to eliminate indifference and create a dedicated following. Core Philosophy of Copy Troll : By taking strong stances, you attract high-quality
The book teaches that "good marketing equals a little trolling". The goal is to use personality-driven, often provocative copy to separate "true fans" from people who will never buy from you. Unlike standard online trolling, Settle's method is a
19 jagged bits of advice for raw & wriggling marketing newbies