Benedetto Cotrugli Вђ“ The Book Of The Art Of Tra... -

: Provides guidelines on running a household and managing family economic matters. Key Insights and Values

: Discusses moral virtues, policies, and the merchant's role in society as a noble figure of culture and integrity. Benedetto Cotrugli – The Book of the Art of Tra...

: He defined "mercatura" (trade) as a discipline practiced for both the preservation of mankind and the hope of gain. : Provides guidelines on running a household and

The book is divided into four distinct sections that outline the life and ethics of the "Perfect Merchant": Benedetto Cotrugli – The Book of the Art of Tra...