While "imagine that." focuses on brand feeling, Best Buy’s broader commercial efforts, including recent TikTok trends (e.g., Bestbuys - TikTok ), demonstrate a high-energy, relatable style. In an informative context, their commercials are designed to:

Showing how to solve problems with technology (e.g., home office setups, smart home security).

Best Buy refreshes brand with new tagline and 'spokeshologram'

Tailoring ads to specific needs (e.g., back-to-school shoppers, professionals, gamers).

This slogan highlights the intersection of expert advice and consumer tech, emphasizing solutions that make life better rather than just product specs. Key Themes: The ads often highlight: Expert Advice: Highlighting Geek Squad or in-store experts.

Encouraging users to visit stores, use the app, or engage with services.

Best Buy’s recent advertising strategy has shifted to highlight its evolving role in consumers' lives, marked by a 2024 brand refresh featuring the slogan Their commercials now aim to blend the company’s traditional retail strength with a more personal, empathetic approach to technology, featuring a "spokeshologram" to represent this modern, tech-forward vision. The "Imagine That." Campaign (2024–Present)

Highlighting the expertise of staff to help customers make informed, long-term investments in tech. Common Commercial Themes & Tactics (As of 2026)