Best Buy Commercial 2017 Music May 2026

These spots featured the band's signature atmospheric sound to build excitement for new tech.

Best Buy also leveraged music for specific seasonal high-interest periods: best buy commercial 2017 music

These holiday and promotional ads continued the Alan Parsons Project theme, creating a cohesive brand sound for the latter half of the year. These spots featured the band's signature atmospheric sound

The end-of-year campaign, including the "Holidays: Doing Nothing" and "Cyber Monday: Freeze" spots, often blended contemporary upbeat tones with the established Alan Parsons Project themes to maintain brand recognition during the busy shopping season. Analytical Perspective While competitors like used high-energy hits like Imagine

Throughout 2017, Best Buy’s marketing campaign heavily featured the music of . This choice utilized "prog-rock" synth-heavy tracks to evoke a sense of technological wonder and reliability. Several key spots throughout the year used these classic tracks:

The 2017 strategy marked a shift toward using "ad synchs" to elevate the brand's perception. While competitors like used high-energy hits like Imagine Dragons’ "Believer" for the Switch launch, Best Buy’s reliance on The Alan Parsons Project appealed to a broader, multi-generational demographic that valued both classic quality and modern innovation.