As new 2026 models like the LG C6 and Samsung S95H hit shelves, retailers slash prices on 2025 models (like the LG C5) to clear warehouse space.
When's the Best Time to Buy a TV? Our Expert Advice for 2026 best time to buy oled tv
New flagships arrive at their highest "launch" prices. If you must have the latest tech, expect to pay full MSRP during this window. As new 2026 models like the LG C6
Amazon Prime Day and competing sales provide a "sweet spot" for 15%–30% discounts on models released earlier in the year. best time to buy oled tv
Since OLEDs rarely sell for less than half price, any discount near 50% off is a signal to buy immediately.