: E3 was the birthplace of iconic consoles, from the Wii U to the PlayStation 4 and Xbox Series X [11].
: Companies like Nintendo shifted toward their own digital broadcasts (Nintendo Direct), realizing they didn't need a physical trade show to reach their audience [11, 30].
: Cancellations in 2020 and 2022 broke the event's momentum, allowing competitors like Summer Game Fest to fill the void [32, 36]. 🌟 What’s Next for Gaming?
Compare the with the old E3 format. Explain the new iicon event and what to expect from it.
Historically, the event was anchored by the "Big Three"——whose press conferences became legendary for their high-stakes competition [15, 20, 22].