: This global campaign launched on March 7, 2016, to commemorate the company’s founding in 1916.

While "10019" is a physical location, the number "100" carries weight in BMW's recent history. In , the BMW Group celebrated its 100th anniversary .

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: The 10019 area also hosts dedicated facilities like BMW TIRES , which provides no-appointment tire installations and alignments. Historical Significance: The Centenary Connection