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: Fans of specific franchises like Star Wars , Marvel , or Harry Potter may only want a high-quality rendition of a favorite hero without needing to purchase a $500 set to get them. The Secondary Market and "LEGO Investing"

Minifigures have become "investment-grade" collectibles, with some studies suggesting LEGO can outperform traditional assets like gold or stocks, yielding average annual returns of at least . Are LEGO Minifigures A Good Investment? buy individual lego characters

: Builders often buy specific figures to populate "My Own Creations" (MOCs), such as needing specific soldiers for a historical battle scene or characters for a custom Star Wars army. : Fans of specific franchises like Star Wars