Most email marketing experts, including those from Emma and Salesforce , warn against this practice for several reasons:
: Some claim it is more cost-effective than building a list from scratch, with 1,000 emails typically costing between $100 and $600 depending on quality.
: Depending on your region (e.g., GDPR in Europe), using purchased lists without explicit consent can lead to heavy fines. Better Alternatives for List Building
