Buying Leads On Zillow May 2026

Success is heavily dependent on responding almost instantly, as faster responses significantly increase conversion rates.

Zillow's AI monitors connection calls for these three pillars. Agents maintaining an 80%+ ALM rate are prioritized for future high-intent leads.

Agents often debate the ROI of buying leads versus investing in or community-based prospecting to build a long-term, referral-based business. realtor.com/">Realtor.com or Google Ads ? buying leads on zillow

Agents pay a monthly budget for a "share of voice" in specific zip codes. The cost varies significantly based on local competition and average home prices.

The algorithm surfaces agent profiles more frequently in searches if they have complete, consistent information and high review counts. Strategic Considerations Success is heavily dependent on responding almost instantly,

The Flex program minimizes upfront financial risk for high-performing teams.

Relying solely on Zillow is risky; experts recommend diversifying with organic leads and networking. Agents often debate the ROI of buying leads

Zillow uses specific metrics to determine which agents receive the highest-quality "connections":