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Buying Power By Ethnic Group -

: Nearly 25% of Hispanic consumers purchased via TikTok Shop in late 2024/early 2025. African Americans : $1.6 trillion to $1.98 trillion

: Black consumers drive outsized value in beauty, fashion, and luxury, with luxury spending set to reach 25–30% of the U.S. total by 2025. Native Americans : $115 billion to $140 billion (estimated) Growth Pace : Grew by 67% from 2010 to 2020. buying power by ethnic group

: While smaller in total volume, this market has consistently outperformed the growth rate of the non-Hispanic white population. Comparative Growth & Spending Distribution : Nearly 25% of Hispanic consumers purchased via

: Expected to reach approximately $1.98 trillion by the end of 2025. Growth Pace : Increased by 61% between 2010 and 2020. Native Americans : $115 billion to $140 billion

The following data reflects current 2024–2025 estimates and recent growth trends: : $1.3 trillion to $1.6 trillion (estimated)

: If the U.S. Latino market were an independent country, its $4.1 trillion purchasing power would rank as the 5th largest economy in the world.

: Hispanic household spending accounted for 15% of total U.S. consumer spending in 2024, though growth per household showed signs of plateauing by 2025.

: Nearly 25% of Hispanic consumers purchased via TikTok Shop in late 2024/early 2025. African Americans : $1.6 trillion to $1.98 trillion

: Black consumers drive outsized value in beauty, fashion, and luxury, with luxury spending set to reach 25–30% of the U.S. total by 2025. Native Americans : $115 billion to $140 billion (estimated) Growth Pace : Grew by 67% from 2010 to 2020.

: While smaller in total volume, this market has consistently outperformed the growth rate of the non-Hispanic white population. Comparative Growth & Spending Distribution

: Expected to reach approximately $1.98 trillion by the end of 2025. Growth Pace : Increased by 61% between 2010 and 2020.

The following data reflects current 2024–2025 estimates and recent growth trends: : $1.3 trillion to $1.6 trillion (estimated)

: If the U.S. Latino market were an independent country, its $4.1 trillion purchasing power would rank as the 5th largest economy in the world.

: Hispanic household spending accounted for 15% of total U.S. consumer spending in 2024, though growth per household showed signs of plateauing by 2025.