You must file the assignment with the USPTO Assignment Recordation Branch to make the ownership change official. The fee is approximately $40 for the first mark. Comparison of Naming Rights Costs Estimated Cost Federal Filing (Standard) $350 per class USPTO Assignment Filing Fee ZenBusiness Attorney Fees $1,000 – $3,000+ Bitlaw LegalZoom Service ~$649 + fees LegalZoom
Submit your application via the USPTO Trademark Center . TEAS Plus: Approximately $250 per class (most streamlined).
If the name is not yet owned, you can acquire federal rights by registering it with the United States Patent and Trademark Office (USPTO) . buying rights to a name
The process of "buying rights to a name" typically falls into two categories: for your own business or purchasing an existing trademark from another owner through a legal assignment. 1. Registering a New Trademark
Conduct a thorough search using the USPTO Trademark Search (formerly TESS) to ensure no similar names exist in your industry class. You must file the assignment with the USPTO
Verify the mark is active, not in legal dispute, and that the seller has the legal right to transfer it.
Are you looking to buy a name for a you're starting, or are you trying to acquire a specific brand name from someone else? Trademark process - USPTO TEAS Plus: Approximately $250 per class (most streamlined)
A USPTO attorney reviews the application (taking 8–12 months on average). If approved, it is published for 30 days to allow for public opposition. 2. Buying an Existing Trademark (Assignment)