Characterized by low start-up and operating costs, leading to high occupancy rates and quick returns on investment. Factors Influencing Guest Satisfaction
According to a study on Malaysian budget hotels , this segment is typically defined by five key similarities: cheap hotels
Lower room rates compared to full-service hotels. Characterized by low start-up and operating costs, leading
Budget hotels: not just minor hospitality products - ScienceDirect guests prioritize safe and sanitary environments.
Often utilizes standardized layouts and inexpensive construction techniques.
Academic research on "cheap" or budget hotels highlights that their success stems from a "no-frills" service formula designed to offer value-conscious travelers high-quality essentials at lower prices.
Especially in emerging markets, guests prioritize safe and sanitary environments.