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: Older women are four times more likely to be portrayed as senile and twice as likely to be shown as physically unattractive compared to older men.

: 60% of major female characters are in their 20s and 30s, whereas 60% of major male characters are in their 30s and 40s.

Research from the Geena Davis Institute on Gender in Media highlights that when mature women are cast, they often fall into limited, stereotypical narratives: cheyanne rivers milf

The landscape for mature women in entertainment and cinema is currently a paradox of historic milestones and persistent systemic hurdles. While 2024 saw a record high for women in lead roles, this parity often excludes older actresses, with representation dropping sharply for women over 40.

Despite making up a significant portion of the population, women over 40 face a "steep drop-off" in on-screen visibility compared to their male counterparts: : Older women are four times more likely

: Only one in four films features a female character over 50 who is essential to the plot and not reduced to an ageist stereotype.

: Women aged 60 and older account for just 2% of major female characters , compared to 8% for men in the same age bracket. While 2024 saw a record high for women

: In 2024, only 8 of the top-grossing films featured a woman aged 45 or older in a leading or co-leading role.