: Aimed at college students returning to their hometowns for Thanksgiving Eve, this offer targeted "the biggest reunion night of the year".
: Fans who wore a hockey jersey in-store after 3 p.m. received a BOGO entrée to celebrate the start of the Stanley Cup Playoffs. chipotle buy 1 get 1
Chipotle uses specific entry barriers (like wearing a jersey or having a tattoo) to create "flash" moments of high demand. : Aimed at college students returning to their
Chipotle 's Buy-One-Get-One (BOGO) promotions have evolved from simple discounts into high-stakes cultural events. By gamifying the experience and targeting niche subcultures—like hockey fans and tattoo enthusiasts—the brand has turned promotional "freebies" into record-breaking sales days. Chipotle uses specific entry barriers (like wearing a
: Inspired by a viral meme about the scribbled graphics on Chipotle bags, this flash BOGO for tattooed guests (real or drawn-on) resulted in the highest single-day sales in the company’s history.