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: A major component of their media strategy involves the Chubby Club , a loyalty program and NFT-based membership that offers perks like free food and priority reservations, integrated with digital storytelling. Entertainment Concepts

The group is expanding into physical entertainment hubs that blend food with interactive media: chubby eighteenporn

: Many of their restaurants, such as The X Pot, utilize advanced technology like 360-degree projections and robotic servers to provide an "entertainment-first" dining experience. : A major component of their media strategy

The group leverages media to bridge the gap between fine dining and digital lifestyle: such as The X Pot