Copy, Copy, Copy: How To Do Smarter Marketing B... -

: Earls provides three specific maps to help identify which marketing approach will be most effective based on consumer behavior:

: Earls advocates for looking "far away" (at other industries or categories) to find solutions for local problems, showing how cross-pollinating ideas leads to breakthroughs. Copy, Copy, Copy: How to Do Smarter Marketing b...

: The core of the book is a "pattern book" containing 52 actionable marketing strategies that readers can "copy, borrow, or steal" to solve business problems faster. : Earls provides three specific maps to help

: The book features examples from diverse fields including the British Olympic Cycling Team, Great Ormond Street Hospital, and pop culture icons like Elvis and Shakespeare to demonstrate that "copying to greatness" is a universal human trait. Availability and Pricing Availability and Pricing : Specifies the optimal marketing

: Specifies the optimal marketing strategy (e.g., expertise, popularity, or salience) for that specific scenario.

: Plots whether a choice is informed/uninformed and independent/social.

The book is available in multiple formats for those looking to implement these strategies: How to Do Smarter Marketing by Using Other People's Ideas