The confusion often stems from the fact that after Wolverine discontinued the Cushe brand in 2015 , several of its most popular designs and comfort technologies were absorbed into the Merrell line . The Story of the "Lost" Surf Slipper
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By 2009, the brand’s unique aesthetic caught the eye of the industry giant Wolverine World Wide , which already owned massive names like Merrell and Hush Puppies. Wolverine bought Cushe, hoping to capture the "younger consumer seeking comfortable footwear". For a few years, Cushe thrived, offering an alternative to the rugged, outdoor-heavy image of its sibling, Merrell. The confusion often stems from the fact that
However, the retail landscape began to shift. In 2015, as part of a strategic "portfolio evaluation," Wolverine made the difficult decision to shut down Cushe. Fans of the brand were devastated, watching their favorite quirky designs disappear from shelves. For a few years, Cushe thrived, offering an