A landmark investigation by exposed a "follower factory" called Devumi, which sold millions of automated Twitter followers to actors, athletes, and reality TV stars. Subsequent research has found:
According to research highlighted by Forbes , roughly 25% of influencers have purchased at least 15% of their total follower count. do celebrities buy followers
1. Evidence of Prevalence
Below is a structured "paper" summarizing the current landscape of celebrity follower purchasing. A landmark investigation by exposed a "follower factory"
Analysis of certain celebrities has revealed that upwards of 36% of their total following consists of bot accounts. 2. Motivation: The "Mere Number Effect" do celebrities buy followers
Psychological and market research suggests celebrities buy followers to exploit the .