Donovan Media Buying — Software

In 2011, merged with its primary competitor, MediaBank , to form Mediaocean . This merger created the largest independent advertising technology company in the world at the time. Key Software and Legacy

Four Questions for Michael Donovan : An interview where the founder discusses the beginnings of DDS and its ability to embrace industry changes. donovan media buying software

Evolving Media Buying : A piece by Danny Donovan that explores looking beyond simple transactions in modern media buying. DDS And MediaBank Complete Merger To Form Mediaocean In 2011, merged with its primary competitor, MediaBank