Dunkins - (audio)

Below is an informative blog post covering Dunkin's audio-centric marketing and sensory branding.

The Sound of Sunrise: How Dunkin’ is Winning the “Audio Era” Dunkins (Audio)

For decades, the phrase "America Runs on Dunkin’" has been synonymous with the sight of a pink-and-orange box and the smell of fresh roast. But lately, Dunkin’ has been focused on a different sense: . Below is an informative blog post covering Dunkin's

On platforms like TikTok and Instagram, Dunkin’ leverages "sonic branding" to stay in the spotlight. On platforms like TikTok and Instagram, Dunkin’ leverages

: By focusing on the quality of sound—the crack of ice in a plastic cup or the crunch of a donut—Dunkin’ uses audio to trigger immediate cravings and brand recognition. Why Audio Matters for Dunkin'

In a unique partnership with the sleep-tech company Hatch , Dunkin’ introduced the alarm. Designed to replace jarring beeps with "Dunkin’ energy," this audio experience features:

: The rhythmic tumbling of coffee beans and the hiss of an espresso machine.