: A randomized trial published in BMJ Tobacco Control found the Easyway method was twice as effective as Ireland's national online service (Quit.ie).
: Because the method focuses on removing the desire to smoke, users do not feel they are making a sacrifice. Without a feeling of loss, willpower is unnecessary.
: The method strongly discourages nicotine patches, gum, or vaping, as these keep the addiction alive and reinforce the idea that something is being "given up". Scientific Evidence and Success Rates