Francesco Gabbani - Amen (official Music Video) -

The White Void of Modernity: A Semiotic Analysis of Francesco Gabbani’s “Amen”

The official music video for "Amen" is a masterclass in using location as a metaphor. It transforms a pop song into a philosophical inquiry, asking if we use "Amen" to truly find peace or simply to "forget everything" and move on to the next trend. Gabbani’s victory at Sanremo was not just for the melody, but for this rare ability to make the public dance while confronting their own cultural "mourning". Francesco Gabbani - Amen (Official Music Video)

By choosing the Carrara marble mines, the video creates a "white void". This mirrors the lyrics' description of a "poverty of spirit" and the "fashionable look" of modern emptiness. The White Void of Modernity: A Semiotic Analysis

While his later work would explicitly reference Desmond Morris's The Naked Ape , "Amen" lays the intellectual groundwork. The video portrays Gabbani as a lone figure trying to find meaning in a dreamlike, artificial world. The bridge of the song describes a dream of harmony that ends abruptly with "then he woke up," a moment reflected in the video’s sharp, jarring visual transitions. By choosing the Carrara marble mines, the video