Getting (more Of) What — You Want: How The Secret...

: One of the most powerful tools in a negotiation is having a strong alternative, which makes it easier to leave a deal that doesn't meet your needs.

: Instead of just trying to reach an agreement, focus on finding the most advantageous outcome for both sides by uncovering hidden value. Getting (More of) What You Want: How the Secret...

Getting (More Of) What You Want: How the Secrets of Economics and Psychology Can Help You Negotiate Anything, in Business and in Life : One of the most powerful tools in

: Understand the psychological biases that cause people to make suboptimal decisions. Whether you are looking for a raise, buying

Whether you are looking for a raise, buying a car, or deciding who takes out the trash, the authors argue that negotiation is present in almost every social interaction. Key Lessons from "Getting (More Of) What You Want"