Agree with the buyer first to lower their defenses.

Specific rebuttals for "It's too much money," "We don't want a down payment," or "We need to shop around".

The manual teaches a codified to neutralize objections: Listen: Fully hear the customer's concern.

Determine if the objection is the only thing holding them back. Validate: Show that you understand their perspective. Probe: Ask deeper questions to uncover the root cause.