Location is the primary driver of price, often measured by "impressions" or how many people see the ad. Market Type Typical Monthly Cost Range $250 – $1,500 Suburban/Small City $1,500 – $4,000 Major Metro (Toronto/NYC) $5,000 – $50,000+ Times Square (Premium) $10,000 – $500,000+ (Daily/Weekly) Key Cost Drivers
: Truck-mounted ads often cost between $2,000 and $5,000 for specific high-traffic events like New Year's Eve. Cost by Location & Market how much to buy a billboard
: Range from $1,200 to $15,000+ per cycle. While more expensive, they allow for multiple rotating ads and real-time content updates. Location is the primary driver of price, often