How To Gain Customers And Increase Profits - With...

: A significant portion is dedicated to ensuring existing customers remain loyal and increase their purchase volume over time. Expert & Community Perspectives

: Delivering superior service leads to higher retention and more sales to existing customers, which is often more cost-effective than pure pre-sale marketing. How to gain customers and increase profits with...

“B2B companies aren't often natural-born marketers... This book is a practical, one-stop resource for achieving B2B marketing success. It is heavy on pragmatism and light on theory.” Amazon.com : A significant portion is dedicated to ensuring

: It details how to fill the top of the sales funnel through targeted "awareness activities" and lead education. This book is a practical, one-stop resource for

Reviewers and business experts often highlight the book's accessibility for those who "wear the marketing hat" by necessity rather than training.

: Shepherd introduces a framework centered on the "Three Cs"— Company , Customers , and Competition —to help businesses find their market sweet spot.