When Nobody's Buying — How To Sell

Market for top-of-mind awareness . When the "buying window" opens for a prospect in six months, you want to be the first name they think of because you were the only one who didn't vanish when things got tough.

Create a "2026 Resilience Report" or a "Cost-Saving Audit." 3. Shorten the "Distance to Yes" how to sell when nobody's buying

90% of your market might not be buying today, but 100% of them will buy eventually . Market for top-of-mind awareness

In a boom, people buy to gain (ROI, status, growth). In a slump, they buy to . Shorten the "Distance to Yes" 90% of your

Don't sell a "productivity suite"; sell "a way to get 40 hours of work done in 30 so you can reduce overhead." 2. Become the "Lighthouse"

Give away your best secrets for free. If you provide the most value during their darkest hour, you are the only person they will call when the budget opens back up.

Big contracts are scary in a recession. Lower the barrier to entry so they can experience your value without a boardroom meeting.