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: Early versions used hydrogenated oils, but as concerns over trans fats grew, the formula was updated to remove them.

The brand’s fame exploded in the 1990s through its marketing, which leaned heavily into romance-novel aesthetics.

: The name is so distinct that it has spawned endless parodies, from "I Can't Believe It's Pot Butter" to "I Can't Believe It's Not Ketchup". 🔬 Evolution of the Recipe

: In 2026, the brand launched a "NutriRich" formula, adding Vitamins A, D, E, and B12, along with Omega-3 ALA.

: To be labeled "margarine" in the U.S., a product must contain at least 80% fat .

: This spread contains less than 80% fat, officially classifying it as a vegetable oil spread . It is made primarily from water, soybean oil, and palm oil. 🎬 The "Fabio" Era and Pop Culture

The product has changed significantly since its 1981 debut to keep up with health trends:

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