@itzy - Itzy "마.피.아. In The Morning" M/v

is ITZY at their most ambitious. It’s a bold gamble that swapped catchy pop hooks for atmospheric tension and grit. If you love K-pop videos with high production value, fierce styling, and top-tier dancing, this is a must-watch.

As expected from ITZY, the dancing is the standout. The choreography is intricate and snappy, particularly the "hand-gun" motifs and the heavy, rhythmic footwork in the chorus.

ITZY’s (M/V) is a sharp, cinematic departure from their earlier "teen-crush" energy, trading neon bubbles for high-stakes noir. It’s a stylish, aggressive visual feast that proves the group can handle a darker, more mature concept without losing their signature performance edge. The Visuals & Aesthetic

— A visual knockout that solidified ITZY as performance queens.

The M/V is a masterclass in . From the high-fashion "mafia" boardroom to the fiery outdoor choreography scenes, the color palette is dominated by deep reds, blacks, and sharp metallics. Each member represents a different facet of the "Mafia" game—deception, surveillance, and execution—which keeps the storytelling engaging. Performance & Choreography