Lexus, the luxury division of the Toyota Motor Corporation, has spent over three decades redefining the automotive world's expectations of reliability, refinement, and service. Since its debut in 1989, the brand has grown from a single flagship sedan into a global powerhouse known for its "Pursuit of Perfection". A Legacy Born from Ambition
The flagship LS and the popular ES continue to lead in comfort.
The story of Lexus began in 1983 when Toyota Chairman Eiji Toyoda challenged his company to build "the finest luxury car in the world". This secret project, codenamed Circle-F, resulted in the Lexus LS 400 . When it launched in 1989, it shocked competitors by offering superior quietness and build quality at a more accessible price point than established European rivals. The Takumi Philosophy Lexus, the luxury division of the Toyota Motor
Even as Lexus integrates advanced technology, the brand emphasizes "Omotenashi"—the Japanese art of anticipatory hospitality—ensuring every interaction feels personalized. Innovation and Performance
At the heart of every Lexus is the philosophy. These master craftsmen must practice for at least 25 years (60,000 hours) to achieve their status. The story of Lexus began in 1983 when
Lexus has consistently led the market in integrating hybrid technology, starting with the RX 400h, the world’s first luxury hybrid.
Beyond luxury, Lexus established its performance credentials with the high-revving V10 LFA supercar and track-tuned models like the RC F and GS F. 2026 Model Lineup Highlights The Takumi Philosophy Even as Lexus integrates advanced
The brand has committed to becoming fully electric (BEV) globally by 2035.