Made To Stick Page

: Make people care by appealing to their feelings or self-interest.

: Use narrative to provide a mental "flight simulator," preparing people to act on the idea. Available Summaries & Resources: Made to Stick: Why Some Ideas Survive and Others Die Made To Stick

: Use "anti-authorities" or vivid details to give the idea believability without relying solely on traditional status. : Make people care by appealing to their

This book explores why some ideas thrive while others die, identifying six key principles for creating "sticky" messages—ideas that are understood, remembered, and have a lasting impact. and have a lasting impact.