Note: In services, this expands to 7Ps (adding People, Process, and Physical Evidence). 5. Modern Trends & Digital Transformation
Selecting which segments are most attractive and viable. Marketing: Grundlagen fГјr Studium und Praxis
Using Big Data to predict consumer behavior. Note: In services, this expands to 7Ps (adding
Online vs. offline, direct sales vs. retail partners. Note: In services
Evaluating internal Strengths/Weaknesses and external Opportunities/Threats.
Identifying market positioning relative to rivals. 3. The Marketing Strategy: STP Model Success in the market depends on three logical steps: