Over-the-top (OTT) platforms accounted for over 69.5% of the industry in 2023. As the market saturates, providers are moving toward hybrid monetization (combining subscriptions with ads) and bundling services to reduce consumer churn.
Dynamic trend. Due to the new global landscape has brought unpredictability and changes to the entertainment and media industries, Interactive Advertising Bureau Hong Kong 2026 Media & Entertainment Industry Outlook + Key Trends
Revenue is expected to reach US$11 billion by 2026 , with internet advertising growing at a 7.49% CAGR. 2. Dominant Content & Technology Trends maturepornolder
AI is becoming central to content production, allowing for hyper-personalized recommendations and more efficient content creation.
While users are spending more time with content, their spending per capita as a percentage of personal income is expected to drop from 0.53% in 2023 to 0.45% by 2027. Global Entertainment & Media Outlook 2022-2026 Over-the-top (OTT) platforms accounted for over 69
Gaming remains a "juggernaut" that influences wider media through advertising and consumer engagement, with esports ticket sales rebounding to pre-pandemic levels (projected 13.8% CAGR).
The industry's future is shaped by a shift from "ownership" to "access" and from mass media to personalized experiences. Due to the new global landscape has brought
Advertising is set to overtake consumer spending as the largest E&M category by 2025. It is forecasted to reach US$1 trillion in annual revenue shortly after 2027, driven largely by an 8.1% growth in internet ad spending. Regional Growth: