Media Buying Negotiation Tactics -

: Ask for "make-goods" or bonus weight to be added to the end of the campaign at no extra cost.

: Use the official rate card as a ceiling, never a floor. Aim for discounts by showing the representative what they offer high-volume clients even if your current buy is smaller. media buying negotiation tactics

: Request high-visibility spots (e.g., homepage takeovers, "above the fold" digital ads) for the price of standard inventory. : Ask for "make-goods" or bonus weight to

Price isn't the only lever. If the vendor cannot lower the cash price, negotiate for these non-cash benefits: media buying negotiation tactics

: Secure the right of first refusal for future high-impact placements or seasonal events.

Tips for Successful Supplier Negotiations in Strategic Sourcing