: Major female characters plummet from 42% in their 30s to just 15% in their 40s on broadcast TV.
When mature women are cast, their roles often fall into narrow, sometimes negative, categories: milf now
: Older female characters are 4x more likely to be shown as "senile" or "frumpy" and 2x more likely to be portrayed as unattractive compared to men. : Major female characters plummet from 42% in