Modelo Guide

: The brand is exclusively brewed in Mexico and imported to the U.S. by Constellation Brands.

Founded in in Tacuba, Mexico, Modelo was first brewed by twelve men under Braulio Iriarte Goyeneche. While many competitors focused on mass-market light lagers, Modelo maintained its identity as a premium pilsner-style beer. Modelo

: It is a golden, full-flavored pilsner-style lager with a crisp finish and notes of orange blossom honey. : The brand is exclusively brewed in Mexico

The brand's success isn't accidental; it is the result of a meticulously refined identity that appeals to both its core Hispanic base and a growing non-Hispanic audience. 14 Things You Should Know About Modelo | VinePair While many competitors focused on mass-market light lagers,

: In June 2023, Modelo Especial officially overtook Bud Light to become the No. 1 beer in U.S. retail sales. The "Fighting Spirit" Strategy