: In line with Swiss design traditions of being efficient and practical, the text was typically presented in French, German, and Italian—the three major languages of Switzerland .
: This was the first World Cup to be televised , which shifted the way fans consumed the sport from radio and press to live visual screens, further elevating the importance of graphic symbols . : In line with Swiss design traditions of
: Designed by Swiss commercial artist Herbert Leupin , this was the first logo officially trademarked for a World Cup . The design features a white cross (from the Swiss flag) embedded in a red and white football, which also serves as a globe to symbolize the international nature of the event . : In line with Swiss design traditions of
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