Naughty Boy described the inspiration as his "inner kid," reflecting a moment when he felt neglected by a partner and chose to "plug his ears" and say "la la la" rather than listen to painful words.
The story is heavily influenced by Bolivian folklore, specifically the demon El Tío , who is said to rule the underground mines. In the video, a young boy (inspired by the Wizard of Oz ) journeys to an abandoned mine to find the demon. Naughty Boy, Sam Smith - La la la
The song's core concept was born from personal experience with a failing relationship. Naughty Boy described the inspiration as his "inner
Lyrically, the song explores the desire to drown out negativity and avoid the weight of heavy, tiring conversations by turning up the volume on life. The Music Video: Symbolism & Folklore The song's core concept was born from personal
Directed by and filmed in Bolivia , the music video is a surreal narrative that transcends typical pop visuals.
