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: Overwhelmed by attraction, Ne-Yo follows this woman into the bathroom. They share a passionate kiss, but the scene ends with him rinsing his face in water—a moment of immediate regret for his actions.

: The song and video treat lust and infatuation like a drug addiction. Ne-Yo explicitly refers to the woman as "the sweetest drug" and describes himself as "strung out" in the lyrics.

: Despite his earlier regret, Ne-Yo leaves his sleeping girlfriend to meet the woman at the pool. He is shown taking photos of her and sharing another kiss, fully surrendering to his "habit-forming" obsession. Themes and Style

: Back at home, while his girlfriend sleeps beside him, he receives a phone call from the woman he met at the club. She is shown diving into a steamy pool, inviting him to join her.

The official music video for Ne-Yo’s 2007 hit "" tells a story of temptation, infidelity, and an all-consuming obsession that acts like an addiction. Directed by Melina Matsoukas, the narrative explores the "dangerous desires" of a man who cannot resist a certain "seductress," even while in a committed relationship. The Storyline

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Ne-Yo - Because Of You (Official Music Video)
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Ne-yo - Because Of You (official Music Video) -

: Overwhelmed by attraction, Ne-Yo follows this woman into the bathroom. They share a passionate kiss, but the scene ends with him rinsing his face in water—a moment of immediate regret for his actions.

: The song and video treat lust and infatuation like a drug addiction. Ne-Yo explicitly refers to the woman as "the sweetest drug" and describes himself as "strung out" in the lyrics. Ne-Yo - Because Of You (Official Music Video)

: Despite his earlier regret, Ne-Yo leaves his sleeping girlfriend to meet the woman at the pool. He is shown taking photos of her and sharing another kiss, fully surrendering to his "habit-forming" obsession. Themes and Style : Overwhelmed by attraction, Ne-Yo follows this woman

: Back at home, while his girlfriend sleeps beside him, he receives a phone call from the woman he met at the club. She is shown diving into a steamy pool, inviting him to join her. Ne-Yo explicitly refers to the woman as "the

The official music video for Ne-Yo’s 2007 hit "" tells a story of temptation, infidelity, and an all-consuming obsession that acts like an addiction. Directed by Melina Matsoukas, the narrative explores the "dangerous desires" of a man who cannot resist a certain "seductress," even while in a committed relationship. The Storyline

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Editorial Board

Greg de Cuir Jr
University of Arts Belgrade

Giuseppe Fidotta
University of Groningen

Ilona Hongisto
University of Helsinki

Judith Keilbach
Universiteit Utrecht

Skadi Loist
Norwegian University of Science and Technology

Toni Pape
University of Amsterdam

Sofia Sampaio
University of Lisbon

Maria A. Velez-Serna
University of Stirling

Andrea Virginás 
Babeș-Bolyai University

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