The Official Music Video was directed and edited by , with visual effects handled by George Buford .
Explore the viral roots and lyrical breakdown of the 'Munch' phenomenon: NLE Choppa - Ice Spice (MUNCH) (Official Music Video)
Released on , "Ice Spice (MUNCH)" is a high-energy tribute by Memphis rapper NLE Choppa to Bronx artist Ice Spice, following her viral breakout hit " Munch (Feelin' U) ". The Official Music Video was directed and edited
The track serves as a stylistic nod to the "Munch" craze that swept TikTok and social media in late 2022. According to Ice Spice, a "munch" is someone
According to Ice Spice, a "munch" is someone who is an "eater," or someone obsessed with you (whether a fan or a hater).
The video features NLE Choppa alongside his crew, often including appearances by other notable figures in the rap scene, such as Fivio Foreign , who was spotted during behind-the-scenes recording.
The beat was crafted by heavy-hitters Tay Keith and CuBeatz , featuring the hard-hitting Memphis rap and trap elements characteristic of NLE Choppa's style.