Begun: Only Just

"Only Just Begun" is most famously associated with 1970 hit "We've Only Just Begun," but the phrase also titles a modern radio project by Indian pop star Armaan Malik . 1. The Classic: The Carpenters (1970)

: Surprisingly, the song began as a TV commercial jingle for Crocker National Bank. The bank wanted to attract young couples just starting their lives. Only Just Begun

: Richard Carpenter recognized the potential of the jingle and expanded it into a full arrangement. It is noted for Karen Carpenter’s exceptional vocal intonation and a lush, bridge-heavy structure that broke typical pop conventions. "Only Just Begun" is most famously associated with