People Who Buy Appliances Info

An interesting and foundational paper on this topic is by Joseph Barry Mason and Mayer L. Mayer, published in the Journal of Marketing .

: A 2025 empirical study on Indian consumers noted that wives predominantly influence home appliance purchasing decisions (37.6%), followed by children and then husbands. people who buy appliances

: The study found that men often made their final decision to buy an appliance much faster than women. About 25% of male respondents purchased an item on the same day they decided they wanted it, compared to less than 20% of women. An interesting and foundational paper on this topic

: Recent studies, such as those from ScienceDirect , show that energy efficiency has become a primary driver for modern buyers, though this interest varies significantly by region and perceived long-term cost benefits. : The study found that men often made