The researcher immerses themselves in a social setting to observe behavior in its natural environment. 4. The Research Process
Controlled environments where variables are manipulated to determine cause-and-effect relationships. Principles and Methods of Social Research
Identify a specific question or social phenomenon. The researcher immerses themselves in a social setting
Protecting participants is paramount. This includes informed consent , maintaining anonymity/confidentiality , and ensuring no harm (physical or psychological) comes to the subjects. 2. Research Paradigms Research usually falls into one of two philosophical camps: Principles and Methods of Social Research
The accuracy of a measure. It ensures the research actually measures what it claims to measure.