An invite-only auction where high-quality publishers offer premium inventory to a select group of advertisers.
Uses data to reach specific audiences based on demographics and behavior. programmatic media buying definition
High reliance on third-party data which faces increasing privacy regulations. programmatic media buying definition
An open auction where ad impressions are bought and sold instantly as a user loads a webpage. It is generally the most common and cost-effective method. programmatic media buying definition
A one-to-one deal where the buyer and seller negotiate a fixed price (CPM) for a guaranteed number of impressions, bypassing the auction process.
A tool used by advertisers and agencies to manage and purchase ad inventory from multiple sources through a single interface.