: It demonstrates that the same techniques used to mobilize for war can—and should—be used by corporations to drive consumer demand. Critical Perspective
: He believes that because modern society is too complex for individuals to be experts on everything, they "consent" to have their choices narrowed by propaganda. Propaganda : Comment manipuler l'opinion en dГ©m...
: Drawing on Freud’s theories of the unconscious, Bernays suggests that people are driven by irrational impulses and "group minds". By targeting these hidden desires, a propagandist can elicit automatic responses from the public. Key Highlights : It demonstrates that the same techniques used