While SKT launched V Coloring in September 2020, all three major Korean carriers (SKT, KT, LG U+) began offering it as a unified joint service in May 2021.
V Coloring is increasingly being positioned as a mobile advertising platform for businesses. Ring Back Tone (통화연결음)
South Korea pioneered this market, with SK Telecom (SKT) launching the world’s first RBT service, "Coloring," in March 2002 . Within 10 months, it achieved a 35% subscriber penetration rate. Korean Carrier Variants: SK Telecom: Coloring (컬러링). KT: Tooring (투링). LG Uplus: Feeling (필링). 2. Service Evolution: From Audio to Video (V Coloring) While SKT launched V Coloring in September 2020,
Trends like "Green VAS" (e.g., promotional RBTs for environmental causes) are emerging to align with Gen Z consumer values. VAS Telecom: Top Services to Boost ARPU in 2025 - Telesens Within 10 months, it achieved a 35% subscriber
The global RBT market was valued at $5 billion in 2024 and is projected to reach $6.67 billion by 2030 .
While SKT launched V Coloring in September 2020, all three major Korean carriers (SKT, KT, LG U+) began offering it as a unified joint service in May 2021.
V Coloring is increasingly being positioned as a mobile advertising platform for businesses.
South Korea pioneered this market, with SK Telecom (SKT) launching the world’s first RBT service, "Coloring," in March 2002 . Within 10 months, it achieved a 35% subscriber penetration rate. Korean Carrier Variants: SK Telecom: Coloring (컬러링). KT: Tooring (투링). LG Uplus: Feeling (필링). 2. Service Evolution: From Audio to Video (V Coloring)
Trends like "Green VAS" (e.g., promotional RBTs for environmental causes) are emerging to align with Gen Z consumer values. VAS Telecom: Top Services to Boost ARPU in 2025 - Telesens
The global RBT market was valued at $5 billion in 2024 and is projected to reach $6.67 billion by 2030 .
