Rob — Riches

He generally follows a balanced macro-nutrition approach, typically maintaining around 3,000 calories per day with a split of roughly 40% protein, 40% carbohydrates, and 20% fats. He authored the book Ultra Lean , a guide to sustainable macro-nutrition and training.

He has appeared on the covers of major magazines, including Maximum Fitness , World Physique , and Muscle & Fitness . Training Philosophy and Personal Brand Rob Riches

1st Place Central Qualifier, Novice (2005) and Middleweight (2006). Training Philosophy and Personal Brand 1st Place Central

1st Place Junior Lightweight at the World Finals (2006). WBFF: Won the World Fitness Model Championship in 2011. Riches quickly established himself as a dominant force

Riches quickly established himself as a dominant force in natural bodybuilding and fitness modeling, earning the nickname "Hollywood" from judges due to his lean, stage-ready physique. His competitive history includes several high-profile titles:

He is known for high-volume routines incorporating diverse angles, supersets, and a mix of free weights and cables to target specific muscle heads, particularly his renowned biceps training .