Roddy Ricch - Down Below [official Music Video] (dir. By Jmp) Official

Roddy Ricch - Down Below [Official Music Video] (Dir. by JMP)

Released as a breakout visual from his 2018 mixtape, Feed Tha Streets II , the official music video for Roddy Ricch’s "Down Below" is a masterclass in modern storytelling. Directed by JMP, the video serves as a visual victory lap, juxtaposing Roddy’s past struggles in Compton with his meteoric rise to stardom. Roddy Ricch - Down Below [Official Music Video] (Dir

: Produced by Avedon and the legendary Scott Storch , the track's melodic trap beat provides the perfect emotional backdrop for Roddy's introspective rhymes. Legacy & Impact : Produced by Avedon and the legendary Scott

: The visuals capture the gritty reality of his come-up, featuring scenes in "project walls" and "county jail" that reflect the lyrics' themes of survival and perseverance. Feed Tha Streets II

: Look for the striking shots of money falling from the sky over his old neighborhood, visually representing the abundance he once only dreamed of.