Rutube (2025)

Since late 2020, Rutube has been owned by , a subsidiary of the state-backed energy giant Gazprom. This acquisition marked the beginning of heavy investment intended to make the platform a credible rival to Western services. According to reports from the Atlantic Council , Rutube is now part of a broader "techno-isolationism" trend within Russia. Content and Ecosystem

Despite being roughly the same age as YouTube, Rutube's audience has surged only recently. By early 2026, the platform reported: rutube

: Creators can earn revenue once their channel reaches 5,000 views, provided videos are at least one minute long. Growth and Future Outlook Since late 2020, Rutube has been owned by

: The number of content creators on Rutube jumped by 137% in a single year. Content and Ecosystem Despite being roughly the same

: Movies, TV series, and live streaming of video games. Social Content : Podcasts, news, and short vertical videos.